Diageo is paying up to $610m for Aviation Gin and Davos Brands, whose portfolio also includes Astral Tequila, Sombra Mezcal and TYKU Sake. Diageo is a British multinational alcoholic beverages company, headquartered in London, with offices in ~80 countries. Facebook. We’re so excited for the next chapter of Aviation Gin, which, I promise, will require just as little reading”, “We are delighted to announce this transaction, which supports our participation in the super premium gin segment in the United States. Formal permission for plans to create a global flagship visitor experience for Johnnie Walker have been granted by The City of Edinburgh Council Planning Committee. Diageo is also buying other brands from Davos Brands as part of the Aviation deal, including TYKU Sake, Sombra Mezcal, and Astral Tequila. ... Picaflor Mezcal. A Diageo acaba de adquirir a Aviation American Gin, marca de gin comprada pelo ator Ryan Reyonolds há dois anos. or. We are delighted to announce that we have reached agreement to acquire Aviation American Gin through the acquisition of Aviation Gin LLC and Davos Brands LLC. Aviation American Gin is the second largest and one of the fastest growing brands within the super premium gin segment in the United States, having disrupted the gin category with its modern craft credentials [1]. ... Sombra Mezcal and TYKU Sake. Ryan Reynolds will keep an “ongoing ownership interest” in Aviation Gin, which has been handed over to Diageo through its acquisition of parent company Davos Brands. The total consideration is up to $610 million, which includes an initial payment of $335 million and a further potential consideration of up to $275 million based on the performance of Aviation American Gin over a ten- year period. Based in New York, the Davos Brands luxury portfolio includes owned brands Aviation Gin, TYKU Sake, Sombra Mezcal, & Astral Tequila. Growing the brand with my company, Maximum Effort Marketing, has been among the most fulfilling projects I’ve ever been involved with. Davos Brands, founded in 2014, specialises in identifying key trends and early stage brands as well as creating and executing sales and marketing strategies for high growth brands in high growth categories. A Diageo anunciou hoje que vai adquirir a Aviation American Gin, marca de bebida da qual o ator Ryan Reynolds é coproprietário. Aviation’s majority owner, Davos Brands, also markets Astral Tequila, Sombra Mezcal and TYKU Sake, which are all part of the Diageo acquisition. We apologize, but this video has failed to load. The Davos Brands team operates in a collegiate, open-structure, and dynamic mode. Andrew T. Chrisomalis, Co-Founder and CEO of Davos Brands, commented “Brands are an evolution, reflecting the vision and values of their founders, sculptors and stewards. Through this acquisition, Diageo is also acquiring the other brands in the Davos Brands’ portfolio consisting of Astral Tequila, Sombra Mezcal and TYKU Sake. The entrepreneurialism of the Davos team and Ryan Reynolds combined with Diageo’s strengths will help drive the continued momentum of the brand in North America and we feel confident that with Ryan’s global reach that Aviation Gin can expand internationally.”. Diageo acquisition online growth The brand has thrived under the leadership of its majority owner, Davos Brands, and the creative direction of co-owner Ryan Reynolds, who will retain an ongoing ownership interest in Aviation American Gin. Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, J&B, Buchanan’s and Windsor whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness. 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