Copyright © 2013 The Authors. literature review, news articles and official disclosure by Nissan etc. However, Nissan develops coordination in the supply chain and all the supply chain take actions together efficiently and tackle with significant issues more quickly than the other global companies. Operations strategy is to provide an overall direction that serves the framework for carryin… That is why managers find operations management more appealing. Globalization has been playing a vital role in our lives today considering international products’ uses for our daily use and luxuries. Originality/value: – This article would act as a guide to understand the key factor influencing the strategies and understand various dos and don'ts of going global. The concept of global strategy has become prominent in the international business and management literature in the 1980s. Increasing government regulations Many governments around the world are committed to reducing the greenhouse gas emissions and are encouraging fuel efficiency initiatives. Depending upon its strategy of offering vehicles across segments and categories, the pricing function works in direct correlation with the product function, and Nissan has been known to offer reasonable and logical price to its cars. This paper presents a conceptual framework encompassing a range of different issues relevant to global strategies. Each of the process acts as an operation for the company. Published by Elsevier Ltd. https://doi.org/10.1016/S2212-5671(13)00157-3. Our paper contributes to a better understanding of the global strategy concept, and its designing and implementation in the business corporate world. The aims of our paper are to render in brief the concept of global strategy and to highlight some of the main features of Nissan's strategy. why the Japanese automaker follows a global strategy based on the reduction of costs and the localization of its products. Effective strategic leadership practices can help firms enhance performance while competing in turbulent and unpredictable environments. (Stonehouse, Hamill, Campbell and Purdie, 2004, the use by innovative corporations to exploit markets in, strategic approach based on the exploitatio, Firstly, the corporation has to develop its c, Secondly, it has to internationalize its co, During the last decades, multinational and transnation, Nissan Motor Company was established in Yokohama City, In spite of the economic and financial crisi, partner was the only mean of survival for the Japanese automaker in the highly competitive global auto, industry. Nissan prices basically vary with engine configuration, safety features, trim levels depending on features and comfort equipment on offer. Processes & Practices Operations is a term for the core processes and practices of a business that generate most of a firm's revenue. Nissan’s manufacturing operations are thoroughly global in nature, and disruption to the supply structure in Japan spreads quickly through our supply chain all around the world. This paper "Nissan - Corporate-Level Strategy" focuses on the fact that the corporate level strategy can be considered to be actions that are taken by an organization so as to gain competitive advantage through managing and selecting different forms of businesses that compete in product markets. Statistical analysis has successfully helped to test variables- Quality and Premium pricing to consider factors leading to global brand choices over the local brands despite its sophisticated quality improvements by the local brands. The framework provides a basis for organizing existing literature on the topic and for creating a map of the field. In the current scenario of globalization of business, strategic alliance is emerging as a powerful management tool in business management. … Japan’s March 11, 2011 Great Tōhoku earthquake and tsunami was among the most damaging natural disasters on record. © 2008-2020 ResearchGate GmbH. The purpose of this paper is to describe six components of effective strategic leadership. In this. By continuing you agree to the use of cookies. Outlining key pillars of its business strategy for the years to come, Nissan Motor Co. said Tuesday it aims to become an industry leader in zero-emission … In today's highly competitive environment, though, strategic operations capabilities must … Strategic Operations Management, 4 th Edition, shows how vital it is to have world-class operations management in any organisation. Patriotism, Quality, Brand Image and Premium Pricing are some key criteria that firms can use to change the customers preferences of the Industry inducing local consumption choices over global brands. On the other hand, an alliance was essential for, Chief Executive Officer of Nissan Motor Co., signed the, 36.8 % equity stake in Nisan Motor Co. Toyota’s approaches for the 10 strategic decisions of operations management show the importance of coordinated efforts for ensuring streamlined operations and high productivity at a global scale.. Toyota’s Operations Management, 10 Strategic Decision Areas. It relates these to the emerging importance of core competencies in the resource‐based view of strategy to discuss “nested” sets of dynamic capabilities and superior performance. ation of corporate activities across borders. Nissan's resilience strategy had been considered an exemplary response to the triple disaster in Japan in March 2011. 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