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Established since 1982 in Hong Kong, Advanced Communication Equipment (International) Company Limited (ACE) has been focusing mainly on business related to the Broadcasting and Telecommunication market covering also Multimedia, Video, Pro-Audio, Pro-Sound, Lighting, Musical Instrument and so forth in The People Republic of China (PRC), Hong Kong Special Administrative Region (HKSAR), and some other countries. ACE started the business soon after China had practiced the "Open Door Policy" which put the company in a very strong position deep-rooting the contacts and relationships.

At present, we have an overall working team of over 300 staffs and are still expanding everyday for the new expansion areas. In 1997, our total turnover exceeded US$100 million. A lot of emphasis has been placed on building up a strong engineering team. Key members are high calibre personnel from major Broadcast Corporations. Some are experts from overseas. There are different independent teams of engineers addressing specific technical area, e.g. System engineering, Project Management, Site Supervision, Software Engineering, Acoustic Engineering and etc.

We offer designs, consultancy, system integrations, and the supply of full range products to fulfill different needs of our customers. Representing around 100 prestigious manufacturers over the world, we provide the best and the most flexible solution to our customers. Together with our strong marketing, sales and engineering services, we provide total and ultimate solutions to our customers in broadcast and related fields.


Our head office located in Tsuen Wan with an area of over 17,000 sq.ft., and warehouse of total 30,000 sq.ft. warehouse nearby. Four dedicated video and audio demo rooms are available for live demonstrations to customers. We have a strong team of over a hundred staff of salesforce, engineering people and supporting staff.

In addition, we have a show room showing our renowned products for various applications.


We have several offices together with showrooms and service centers located in Beijing, Shanghai and Guangzhou.

In the broadcasting and professional audio/video market, we have installed and completed over a thousand systems all over China. Customers acknowledge and endorse our quality of work, and have built up strong confidence in us over the years. Most of them are repeatedly buying from us for new projects and upgrading. Our flexibility in providing different configurations and level of products are also our keys to success.

Besides, we have joint-ventured mechanical workshops and manufacturing facilities in China to build several peripheral products in order to reinforce our overall system capabilities.


As to extending the company's activities to other overseas potential markets, ACE set up subsidiary companies in Taiwan and Canada in the last few years. Most of the investments is joint-ventured with local enterprises or individuals to ensure the local expertise are there to serve the market needs.


ACE, having established distribution networks which link up hundreds of wholesalers and dealers in China, targets at different market sectors, such as Municipal-level TV and Radio station, Multimedia products, CCTV, Sound System contractors, Movie Theatre contractors, Disco/Karaoke Contractors, Educational systems, Hi-Fi and so on. Under close monitoring, most of the wholesalers have established long working relationships with ACE. They control their own chains of dealers, retail shops, with after-sales services, and engineering forces serving almost every province and major cities in the flourishing regions of the PRC. We have penetrated into the inner part of China, and our distribution network is continuing to expand. The wholesalers are scattered in the capital and all major cities, and their dealers penetrate into the deeper level of the country, namely suburbs, townships and less-populated cities.

ACE is striving for every business opportunity in China. We shall continue to strengthen our distribution network and showrooms in the coming years.

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